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About Us

Hello Friends, thanks so much for visiting our website and checking out our wonderful mineral makeup line. We feel it is important that you know a little bit about us and why we do what we do. was started by Lori Ann, mom of 2 young boys and her husband David on November 1st, 2008. Lori Ann has been a user and lover of mineral based products for years but there was one thing she hated. THE PRICE! That’s when her mission began. Pregnant and eager to start mat leave, they began their search. She was convinced she could find a premium products that she could bring to women at a non premium price. And they found it. The minerals are from all over the world. The foundations are weightless, the eye shadows are luminous, the blushes are flattering on all skin tones, and the glosses are like no other. Affordable beauty, naturally!

Our core values

Be Adventurous, Creative, and Open-Minded
Create Long-Term Relationships with Our Customers
Pursue Growth and Learning
Inspire Happiness and Positivity
Make Sure Our Customers are Pleased

Keep in contact with us

We're continually working on our online store and are open to any suggestions. If you have any questions or proposals, please do not hesitate to contact us.

Our Partners

We work with the world's most popular and trusted companies so you can enjoy safe shopping and fast delivery.

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